Using A/B Split Testing

Split Testing is a method for optimizing your email marketing campaigns. By using Split Testing, you can test two versions of your email message, usually among a small group of subscribers, to determine the better performer and then use the better performing message for the remainder of the subscribers and associated email campaign. The better performing messages can then be tested in further campaigns as you continue to test additional elements to refine your email campaigns over time.

• Click on the "Campaigns"
• Click on the "Create New Campaign"
• On the first page where the campaign settings are defined you can enable A/B Split testing.
• After enabling the A/B split testing you then set the parameters as detailed below.

Test Size

You can define the test size using the slider and define the how many percentage of the total campaign users we should test the two versions of our email. For example if we select the 20% of total campaign users then the test version will be sent in equal groups of the 20% users.

Test Duration

You can define the test duration so that you can record click through or email open data for the split test within that time frame. You can set this duration to few hours or few days.

Winner is

You can choose whether the winner can be based on the email open ratio or based on the click through ratios for both the version. Both the versions will be compared for the winner is parameter.

Attachments