Guide Index

  • Getting Started
    1. Account Login and Overview
    2. Setting Up Your Mailing lists
    3. Integrating With Your Website
    4. Importing Email Addresses
    5. Sending Your First Campaign
  • Advanced List Functions
    1. List Settings
    2. Custom Fields
    3. Auto Responders
    4. List Segmentation
    5. MySQL Database Sync
    6. Subscription Behaviors
    7. Subscription Forms
    8. Website Integration
    9. Suppression Lists
  • Advanced Subscriber Management
    1. Add Subscribers Copy/Paste
    2. Add Subscribers File Upload
    3. Add Subscribers MySQL
    4. Browse Subscribers
    5. Delete Subscribers
    6. Export Subscribers
  • Advanced Campaign Management
    1. Creating New Campaigns
      1. Using HTML Code
      2. Template Gallery
      3. Previous Campaigns
      4. Using a Web URL
    2. Google Analytics
    3. Using A/B split testing
    4. Campaign Attachments
    5. Personalizing your email
    6. Email Content Analysis
    7. Campaign Preview
  • Email Templates
    1. Managing Tags
    2. Sub-Client Accounts
  • Statistical Data Analysis
    1. List Statistics
    2. Campaign Statistics
  • Using A/B Split Testing

    Split Testing is a method for optimizing your email marketing campaigns. By using Split Testing, you can test two versions of your email message, usually among a small group of subscribers, to determine the better performer and then use the better performing message for the remainder of the subscribers and associated email campaign. The better performing messages can then be tested in further campaigns as you continue to test additional elements to refine your email campaigns over time.

    split testing

    Test Size
    You can define the test size using the slider and define the how many percentage of the total campaign users we should test the two versions of our email. For example if we select the 20% of total campaign users then the test version will be sent in equal groups of the 20% users.
    Test Duration
    You can define the test duration so that you can record click through or email open data for the split test within that time frame. You can set this duration to few hours or few days.
    Winner is
    You can choose whether the winner can be based on the email open ratio or based on the click through ratios for both the version. Both the versions will be compared for the winner is parameter.


    next topic Attachments