Guide Index
  • Getting Started
    1. Account Login and Overview
    2. Setting Up Your Mailing lists
    3. Integrating With Your Website
    4. Importing Email Addresses
    5. Sending Your First Campaign
  • Advanced List Functions
    1. List Settings
    2. Custom Fields
    3. Auto Responders
    4. List Segmentation
    5. MySQL Database Sync
    6. Subscription Behaviors
    7. Subscription Forms
    8. Website Integration
    9. Suppression Lists
  • Advanced Subscriber Management
    1. Add Subscribers Copy/Paste
    2. Add Subscribers File Upload
    3. Add Subscribers MySQL
    4. Browse Subscribers
    5. Delete Subscribers
    6. Export Subscribers
  • Advanced Campaign Management
    1. Creating New Campaigns
      1. Using HTML Code
      2. Template Gallery
      3. Previous Campaigns
      4. Using a Web URL
    2. Google Analytics
    3. Using A/B split testing
    4. Campaign Attachments
    5. Personalizing your email
    6. Email Content Analysis
    7. Campaign Preview
  • Email Templates
    1. Managing Tags
    2. Sub-Client Accounts
  • Statistical Data Analysis
    1. List Statistics
    2. Campaign Statistics

    • Suppression Lists

    A Suppression List is a list of suppressed e-mail addresses used by email senders to comply with relevant Email Marketing laws and rules such as the CAN-SPAM Act of 2003. CAN-SPAM requires that senders of commercial emails provide a functioning opt-out mechanism by which email recipients can unsubscribe their email address from future email messages.

    The unsubscribed email addresses are usually placed into what is known as a "suppression list" which is used to "suppress" future email messages to that email address.

    There are two types of suppression lists available on the system:

    Local Suppression List

    The local suppression list can be used to suppress the email addresses from a particular list.

    The suppression lists are created whenever "hard bounced" (completely undeliverable) email addresses are detected or when you manually add certain subscribers to the suppression list.

    The hard bounced subscribers are automatically added to the suppression list whenever they are detected. You can also configure the unsubscription behaviors which will allow you to add the un-subscribed members to the suppression list of a particular mailing lust so that they do not receive any further communication.

    In case of the manual Spam complaints - you can also import subscribers to the suppression list.

    In order to import subscribers to suppression list manually follow the steps below

    1. Go to Lists >> Select the Mailing List
    2. Click on the Subscriber Actions >> Add Subscribers
    3. You can use any method to import - for this example we will use he Copy/Paste Method
    4. Copy / Paste the list of subscriber email ids and click on the "Next" after selecting the necessary options
    5. Now match the files and under the Import Options select "Add to list's suppression list"
    6. Click on the "Next" button to import subscribers to local suppression list.

    add sup list

    Global Suppression List

    Global suppression lists are generated automatically based on the hard bounced emails as well received Spam complains.

    When the subscriber is added to a Global Suppression List he/she will not receive campaign emails even if they are subscribed to any of the mailing lists with the system account.

     

    next topic Advanced Subscriber Management