Guide Index
  • Getting Started
    1. Account Login and Overview
    2. Setting Up Your Mailing lists
    3. Integrating With Your Website
    4. Importing Email Addresses
    5. Sending Your First Campaign
  • Advanced List Functions
    1. List Settings
    2. Custom Fields
    3. Auto Responders
    4. List Segmentation
    5. MySQL Database Sync
    6. Subscription Behaviors
    7. Subscription Forms
    8. Website Integration
    9. Suppression Lists
  • Advanced Subscriber Management
    1. Add Subscribers Copy/Paste
    2. Add Subscribers File Upload
    3. Add Subscribers MySQL
    4. Browse Subscribers
    5. Delete Subscribers
    6. Export Subscribers
  • Advanced Campaign Management
    1. Creating New Campaigns
      1. Using HTML Code
      2. Template Gallery
      3. Previous Campaigns
      4. Using a Web URL
    2. Google Analytics
    3. Using A/B split testing
    4. Campaign Attachments
    5. Personalizing your email
    6. Email Content Analysis
    7. Campaign Preview
  • Email Templates
    1. Managing Tags
    2. Sub-Client Accounts
  • Statistical Data Analysis
    1. List Statistics
    2. Campaign Statistics

    • List Statistics

    The system provides an easy way to manage the statistical data which can help you in making certain decisions related to your Email Marketing strategies. It also allows you to understand the different subscriber behaviors and patterns on subscriptions/unsubscriptions.

    The below screen shot gives you the overview of your mailing list with the details such as Subscription / Un Subscription trends in a graphical chart format, open performance, click performance, email service ratio, bounce ratio etc. for the particular mailing list.

    list stats

    Mailing List Statistics

    Open Performance
    This shows you the email open ratio for the particular mailing list.
    Click Performance
    This gives you the details about the link click performance for the particular mailing list
    Forwards
    This will show you the number of people who forwarded the emails using the email forward system. This data is only populated if you use the personalization tag for forward to friend.
    Browser Views
    This will give you the details on the subscribers who clicked on the browser view link from their campaign email.
    Email Service Ratio
    This ratio is based on the number of different ISP or Email Service Provider domains, such as gmail.com, yahoo.com etc, which are associated with the email addresses in the mailing list subscriber database.
    Bounce Ratio
    The bounce ratio is the data which is generated based on the hard bounced subscribers. The system helps you track the invalid email addresses and can remove these addresses from the mailing list.
    Total Subscribers
    You will also be able to track the total subscribers within the mailing list.
    Spam Complaints
    This will give you the details about the subscribes who submitted Spam complaints via the Feedback Loop procedures followed by the major Email Service Providers such as Hotmail, Yahoo etc.

     

    next topic Campaign Statistics