List Segmentation

This section will cover data segmentation of your mailing lists. By using segmentation you can for instance learn things such as how relevancy and other factors can effect response. Using different methods to segment or "split up" your email lists can help to ensure that you are sending the right messages to the right recipients in order to gain the best possible response to your email campaigns and communications..

Segmentation of your email address database is widely regarded as a proven way to improve response and results.

• To create and manage segments go to "Lists"
• Click on the mailing list you wish to create segments for
• Now click on the "Segments" link under the List Options

• After you click "Create Segment" link you should see the above screen.
• Enter the name of your segment [example: Subscribers having Gmail account addresses]
• Select whether the all rules you create should match or any one of them
• The segment rules is the most important part. You can create a rule based on subscribers information or based on subscribers activity such as opening emails, clicking on the links etc.

You can add multiple rules to the segment such as the person should have Gmail.com email id and should be between 18-25 age group.

For this example we will use the rule for Gmail.com users. Once the necessary fields have been populated and the the rule added specifying that the subscriber email id should contain "gmail.com" we then click on the "Create Segment" button. This will create a segment with the options we selected.

The screenshot above shows us our newly created segment which consists 3 subscribers having gmail.com email addresses.

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