Guide Index

  • Getting Started
    1. Account Login and Overview
    2. Setting Up Your Mailing lists
    3. Integrating With Your Website
    4. Importing Email Addresses
    5. Sending Your First Campaign
  • Advanced List Functions
    1. List Settings
    2. Custom Fields
    3. Auto Responders
    4. List Segmentation
    5. MySQL Database Sync
    6. Subscription Behaviors
    7. Subscription Forms
    8. Website Integration
    9. Suppression Lists
  • Advanced Subscriber Management
    1. Add Subscribers Copy/Paste
    2. Add Subscribers File Upload
    3. Add Subscribers MySQL
    4. Browse Subscribers
    5. Delete Subscribers
    6. Export Subscribers
  • Advanced Campaign Management
    1. Creating New Campaigns
      1. Using HTML Code
      2. Template Gallery
      3. Previous Campaigns
      4. Using a Web URL
    2. Google Analytics
    3. Using A/B split testing
    4. Campaign Attachments
    5. Personalizing your email
    6. Email Content Analysis
    7. Campaign Preview
  • Email Templates
    1. Managing Tags
    2. Sub-Client Accounts
  • Statistical Data Analysis
    1. List Statistics
    2. Campaign Statistics
  • List Segmentation

    This section will cover data segmentation of your mailing lists. By using segmentation you can for instance learn things such as how relevancy and other factors can effect response. Using different methods to segment or "split up" your email lists can help to ensure that you are sending the right messages to the right recipients in order to gain the best possible response to your email campaigns and communications..

    Segmentation of your email address database is widely regarded as a proven way to improve response and results.


    segments 2

    segments 3

    You can add multiple rules to the segment such as the person should have email id and should be between 18-25 age group.

    For this example we will use the rule for users. Once the necessary fields have been populated and the the rule added specifying that the subscriber email id should contain "" we then click on the "Create Segment" button. This will create a segment with the options we selected.

    segments 4

    The screenshot above shows us our newly created segment which consists 3 subscribers having email addresses.


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