Guide Index
  • Getting Started
    1. Account Login and Overview
    2. Setting Up Your Mailing lists
    3. Integrating With Your Website
    4. Importing Email Addresses
    5. Sending Your First Campaign
  • Advanced List Functions
    1. List Settings
    2. Custom Fields
    3. Auto Responders
    4. List Segmentation
    5. MySQL Database Sync
    6. Subscription Behaviors
    7. Subscription Forms
    8. Website Integration
    9. Suppression Lists
  • Advanced Subscriber Management
    1. Add Subscribers Copy/Paste
    2. Add Subscribers File Upload
    3. Add Subscribers MySQL
    4. Browse Subscribers
    5. Delete Subscribers
    6. Export Subscribers
  • Advanced Campaign Management
    1. Creating New Campaigns
      1. Using HTML Code
      2. Template Gallery
      3. Previous Campaigns
      4. Using a Web URL
    2. Google Analytics
    3. Using A/B split testing
    4. Campaign Attachments
    5. Personalizing your email
    6. Email Content Analysis
    7. Campaign Preview
  • Email Templates
    1. Managing Tags
    2. Sub-Client Accounts
  • Statistical Data Analysis
    1. List Statistics
    2. Campaign Statistics

    • Sending Your First Campaign

    The Cloud Based Email Marketing system provides several methods to create new campaigns. This section details how to use the template method to create a new campaign. Other methods of creating and sending new campaigns are covered under Advanced Campaign Management.

    There are two ways to create a new campaign. You can use Campaigns tab or if you are on the Dashboard you can click on the Create New Campaign link under the Quick Links.

    dashboard

    create campaign

    As in the screenshot example above you will see that the Campaign Browser provides the ability to view all of the campaigns associated with your your account. You will also be able to track the campaigns which are Sent, in the Outbox, in Draft mode, Scheduled, Paused and Pending Approval.

    You can manage tags which can allow you to categorize your campaigns.

    campaign tags

    Campaign Settings

    Campaign Name
    Enter the name of your campaign
    Recipients
    Select the mailing list or a segment for your campaign. You can select single or multiple lists or segments.
    Apply A/B Split Testing

    By applying A/B split testing you can test different versions of your campaign settings or content. You can set the test size, duration and how to determine the winner.

    Publish this campaign to RSS Feed
    When you check this box, your subscribers will be able to see this campaign in their list's rss feeds.
    Google Analytics Integration

    The system integrates with the Google Analytics web service to help you track recipient activities on your website coming from your campaign.

    Further details on this feature are provided in Working with Google Analytics.

    create camp 2

    create camp 3

    Campaign Email Creation Step 1

    Name
    Enter the name which will be used in the "From" field of your campaign email
    Email address
    Enter the email address which will be used in the from email field of your campaign email.
    Reply to Information
    You can use the same reply to information defined the name and email address fields above or use the new one by un-checking the option and entering the different reply-to information

    create camp 4

    create camp 5

    Campaign Email Creation Step 3 / Content

    Embed images to email content
    You can tick this option if you wish to embed the images within your campaign, although this can increase the size of the email if there are many images within the email content.
    Content Type
    Select the content type - whether you are going to send an HTML email or Text. You can also send a multi-part email which will carry HTML as well TEXT based content and render it at the end-users end according to their email reader.
    Subject
    Define the subject line for your campaign email.
    Attachments
    You can attach one or more files to the campaign email you are going to send.

    create camp 6

    The email content builder will help you add your own content within the available editable regions. The system has an advanced template engine which allows you to easily edit your content within the pre-defined campaign template. In order to edit the content you just have to place your mouse on the content box and click your left mouse key once - if the area is editable it will give you the "Edit" menu as shown in the screenshot below.

    create camp 7

    In the above screenshot we can see "Edit" as well "Duplicate" - this means the region we clicked on can be edited with custom content and you can also duplicate the block of text as well.

    When you click the edit button it will take you to the editor which can be seen in the screen shot below.

    create camp 8

    If you take a look at the screenshot you will see that the "Good News" title can be edited in the shown box. You can change it to anything you wish.

    Once your content is edited and/or populated you can hit the "Save" button to save the content and exit the content editing screen. Now click on the "Next" button to go to the final "Review" of your campaign email.

    create camp 9

    The last step of campaign email creation is the preview of your campaign's content. You can verify how it looks by sending an email to an email address or by viewing it in your browser.

    The review screen will also give you the details of the content analysis and basic Spam testing.

    create camp 10

    Once you have verified the preview and are satisfied with the campaign email content click on the "Next" button to go to the campaign scheduling screen.

    create camp 11

    Use the drop down menu "Send" to schedule the campaign

    There are four scheduling options available for every campaign

    1. Now
      If this option is selected the campaign will start sending immediately.

    2. On given date and time
      If you select this option then you will have to set the date and time for the campaign to start sending emails to your mailing lists.

    3. Repeatedly
      If this option is selected you will be allowed to set the time and date along with the repeat frequency of your campaign.

    4. Never
      If this option is selected then the campaign will be saved under the drafts folder and will never start.

     

    next topic Advanced List Functions