Guide Index

  • Getting Started
    1. Account Login and Overview
    2. Setting Up Your Mailing lists
    3. Integrating With Your Website
    4. Importing Email Addresses
    5. Sending Your First Campaign
  • Advanced List Functions
    1. List Settings
    2. Custom Fields
    3. Auto Responders
    4. List Segmentation
    5. MySQL Database Sync
    6. Subscription Behaviors
    7. Subscription Forms
    8. Website Integration
    9. Suppression Lists
  • Advanced Subscriber Management
    1. Add Subscribers Copy/Paste
    2. Add Subscribers File Upload
    3. Add Subscribers MySQL
    4. Browse Subscribers
    5. Delete Subscribers
    6. Export Subscribers
  • Advanced Campaign Management
    1. Creating New Campaigns
      1. Using HTML Code
      2. Template Gallery
      3. Previous Campaigns
      4. Using a Web URL
    2. Google Analytics
    3. Using A/B split testing
    4. Campaign Attachments
    5. Personalizing your email
    6. Email Content Analysis
    7. Campaign Preview
  • Email Templates
    1. Managing Tags
    2. Sub-Client Accounts
  • Statistical Data Analysis
    1. List Statistics
    2. Campaign Statistics
  • Personalizing Your Emails

    Email personalization is a technique to make your emails more relevant and interesting to the recipients, something which can help to increase your email open rate as well as the overall success of your campaign.

    There can be a significant difference between an email sent without any personal information and one with personal information. If you address the recipient by name instead of "valued customer" for instance the recipient is likely to respond more positively to your message and the chances of him or her reading and taking any desired action would be greater than if some sort of personalization were not included.

    The creation and sending of personalized emails would be a tedious and time consuming job if it were necessary to do this manually however the system can take care of this aspect of things for you simply, easily and automatically.

    All that is necessary to achieve the desired personalization is to create your email content as usual but with special "personalization tags" and the system will do the rest, merging those tags with each recipient’s information and injecting it into the message content and delivering the messages as scheduled.

    In order to personalize your emails, you need to have the necessary information in your subscriber lists. To achieve this custom fields need to be present or created in your subscriber lists and these lists imported into the system with the relevant information

    Once you have the required information about your subscribers you can then proceed and create your campaign and personalize it.

    While editing your email campaign content, the system provides a list of personalization tags in a drop down list as shown in the below screenshot.


    You can select the necessary personalization tag - it may look strange in the beginning but all of these values will be replaced with the matching values at the time of the delivery.

    Here are the list of personalization tags you can use.

    Subscriber Information Tags

    Bounce Type
    Custom Fields
    Email Address
    Opt in Date
    Subscriber ID
    Subscription Date
    Subscription IP
    Conditional Personalization

    Campaign Links Tags

    Forward to friend link
    View in Web Browser
    Report Abuse Link
    Twitter Share Link
    Facebook Share Link
    Remote Content

    List Links Tags

    Unsubscription Link
    Subscriber Area Link

    List Information Tags

    List ID
    List Name

    User Information Tags

    First Name
    Last Name
    Email Address
    Company Name
    Website URL
    Time Zone

    Other Tags

    Email Delivery Date


    next topic Email Content Analysis